Let’s face it whilst we all know reaching out and making new contacts is critical to our pipeline health and sales results, it’s often the one thing we as salespeople tend to put off.
One key to reinvigorating your desire and energy to get this task done every day is to have a powerful and effective intro email.
Here are a few tips to help you create one that will stimulate interest and make a strong first impression with your prospect.
- Start with a professional greeting: Begin your email with a polite and appropriate salutation, such as “Dear [First Name]” or “Hi [First Name].”
- State your purpose: Clearly and concisely mention the reason for reaching out in the opening lines of your email. Whether it’s to introduce yourself, establish a connection, or discuss a potential opportunity, be direct and to the point.
- Personalize the email: Show that you’ve done some research on the recipient or their company. Tailor your message to reflect why you’re specifically reaching out to them and how it aligns with their interests or goals. This demonstrates genuine interest and can help create a connection.
- Highlight your value: Briefly describe who you are, your background, and relevant accomplishments or expertise. Emphasize how you can provide value or contribute to their needs or objectives. Be concise and focused to maintain the reader’s interest.
- Keep it brief and easy to read: Use short paragraphs and bullet points if applicable to make your email more scannable. Avoid lengthy sentences or unnecessary details that could overwhelm the reader.
- Show enthusiasm and politeness: Convey your enthusiasm for connecting or collaborating, and maintain a polite and respectful tone throughout the email. A friendly and positive approach can make your introduction more engaging.
- Include a call to action: Clearly state what you’d like the recipient to do next. It could be scheduling a meeting, providing feedback, or initiating a conversation. Make it easy for them to respond and continue the dialogue. One option is to state a day and time when you will call to follow up to see if the points raised were relevant or of interest to them.
- Sign off professionally: End your email with a professional closing, such as “Sincerely,” “Best regards,” or “Thank you.” Include your full name, contact information, and any relevant links (e.g., LinkedIn profile) for easy reference.
Having a solid introductory email will give you the confidence to make regular outreach part of your daily sales activity which drives engagement and your sales results to the next level!
Happy Selling!
Peter
