With exhibitions and events postponed how can we replicate these experiences?
How can we create new valuable relationships and meaningful meetings?
Over the last couple of months one of the most frequent questions I’ve been asked is… “How can I network and develop new business contacts?”
So, this week I was delighted to be joined by Sara Pearce, founder of marketing consultancy Saffronpea to share some powerful insights and practical tips to help us all leverage the power of social media for sales growth.
Why is this subject worthy of your attention right now as a sales manager?
Basically, the sales environment is changing so fast during this crisis that it is no longer an option for sales professionals to ignore social media as part of their sales strategy, process and daily activity.
As a manager you will be relying on each member of your team to meet and exceed their sales target to achieve success.
But what if only a percentage of your sales team embrace the opportunity social media presents? How will this impact on your company results?
With this potential negative impact in mind, you need to take proactive steps to ensure you are giving clear direction to your team. Not just what to do but ‘how’ and ‘when’ to do it.
You need to create your own ‘social media selling process’ a clear strategy with objectives and specific activities for your team to implement on a daily/weekly basis. And of course, some key metrics based on those activities to track and monitor progress and share success.
The three key areas to cover are:
- How to do the RESEARCH to identify ideal prospective clients.
- How to effectively make connections.
- How to create new relationships and organise valuable meetings.
So, I’d encourage you to watch the recording of this live webinar where Sara will expertly explain precisely how to create powerful social media engagement.
If you have additional questions or you’d like to chat over some details please drop me a line a peter.holland@linearstructure.com and I’ll be happy to continue the conversation.
Here’s to you continued sales success!
Peter
